MTEC 313 314 315 - E-Business Strategy and Models

Download PDF: MTEC313_314_315.pdf
Credit Hours: 3
Instructors:
Location:
Semester: Fall 2002

Course Description:

MTEC 313 E-Business Strategy and Models

This module provides in-depth understanding of how to integrate e-business strategies in the Internet economy, and how to identify key determinants of business success. Learners will explore competitive properties of the Internet, the Internet value network, and Internet business models.

 

MTEC 314 Customer Relationship Management

This module is focused on e-customer relationship management (e-CRM) and customer services in e-business. This includes how companies build relationships with customers, and how trust, commitment, and e-loyalty are build in online environments.

 

MTEC 315 On-line Marketing

During this module learners compare traditional and e-marketing techniques and approaches, and apply Internet marketing techniques to a variety of marketing problems including public relations, promotions, and advertising. Additionally, learners will examine elements critical to design of the customer interface.

Course Objectives:

Under development.

Delivery Method:

To be determined.

Learning Activities + Evaluation:

*Please note these are the minimum expectations for each module on a weekly basis.

Under development.

 

 

Texts, Resources + Materials:

To be determined.

Prerequisites:

To be determined




Last Updated: May 13, 2008

These course outlines are drafts and are subject to change.